While working as a doctor, Daniela Seixas noticed that she was constantly going online to complete her daily operations, whether to access electronic health records, use digital tools to help diagnose certain conditions or communicate with colleagues.
And she is not alone.
Communication inefficiencies in the U.S. represent $11 billion and 2000 lives lost per year, according to studies by the Ponemon Institute 2014 and Crico Strategies 2016. According to Zebra, The Future of Healthcare 2018, 98 percent of all medical doctors will be using mobile apps for professional use by 2022.
To help doctors simplify their lives, Seixas teamed up with Cristophe de Kalbertmatten, a former bank executive at Credit Suisse, Andrew Barnes, ex-Electronic Arts and Dávid Borsós, a business developer and data analyst, to found TonicApp.
The digital platform is an all-in-one app that curates and makes available in smarter ways the massively fragmented content and digital tools that doctors need for their daily work.
“Doctors are burned out because data and software is coming at them all the time,” Seixas told The Buzz. “A good example of what we do is have dedicated search engines for guidelines dispersed throughout the web or for codes, to reduce losses in reimbursements. The app also has algorithms on how to diagnose complex diseases. It’s useful tools that make doctors’ lives easier.”
The app can be used by individual doctors, in tandem with patients or as part of a hospital. When a doctor is part of a hospital, they can opt in through the app and access that hospital’s tools and information. Hospitals can also manage and make discussion groups for teams in the organization.
The company is currently looking to sign up hospitals, for which they charge a subscription fee. Pharma companies can also access the app’s doctor network, to make available useful educational content and tools. TonicApp is currently working with Switzerland-based Novartis.
So far, the company has gotten off to a good start.
The app launched in March 2017 and quickly raised money from a venture capital firm. In just 11 months, it has acquired 5 percent of the share of doctor users in Portugal and been the most downloaded app in the app store in the medical category.
However, TonicApp would like to get into the U.S. market, which represents over 45 percent of the global pharmaceutical market. One barrier the company will need to overcome is HIPAA health information privacy and security compliance, which nonetheless is similar to European rules.
Seixas said the company is also looking to raise money and would love to get a Boston investor on board with knowledge in this sector of the market to help them navigate. Email firstname.lastname@example.org if interested.